August bumper month as over 10 million Brits plan holiday at home.

UK Holiday operators set for bumper month as over 10 million Brits plan holiday at home.

More than 10 million Brits – 21 per cent of the adult population – plan to make the most of the summer by taking at least one holiday or short break in the UK, with 8.9 million of those planning to take the trip in England.

These are the findings of VisitEngland’s Summer Trip Tracker, which also discovered that the ‘staycations’ are likely to generate £2.3bn in tourism spend for the UK economy.

Around 10.8 million Brits are currently ‘undecided’ about taking a trip away during the summer, with concerns around their financial situation (39 per cent of this group) and the weather (28 per cent) being the main drivers of doubt. Twenty-two per cent are waiting to see if there are special offers or deals to take advantage of over the summer period.

“I’m delighted to see that over 10 million people are planning to holiday at home this summer,” said James Berresford, VisitEngland’s chief executive. “The industry has a vast opportunity to inspire those still undecided and convince them that England is the place to be this summer.

“If we convert even half of those who are undecided about taking a summer break in England, we could potentially contribute an additional £600m to the UK economy. The trend for last-minute bookings is strong, this coupled with the recent return of sunshine to our shores could provide the industry with a welcome boost.”

VisitEngland also revealed that Brits are fully in the Olympic spirit with 10.8 million Brits having attended the Torch Relay or torch relay event. Six per cent say they have tickets to the Olympics, while another 6 per cent are hoping to go to free events in London to soak up the atmosphere during Games time.

Looking for the latest FABUKBreaks offers on a wide range of UK Holiday ideas let FABTHINGS2do help you.